Go beyond typical advertising methods with promotional products that can help your business create effective, long lasting brand awareness. At Signarama, we believe in creating unique and customized promotional products to get your business noticed. Promotional items are an affordable marketing tool – they display your company’s logo, slogan or other branding identification on everyday items such as mugs, pens, clothing, and more. A benefit of promotional products is that they have the potential to reach an audience beyond your current customers every time they are used in public.
How to Grow Your Business with Promotional Products
Deciding how you will invest your business’s marketing spend can be a troubling task. When it comes to promotional products, we are confident that you will see the value, regardless of your industry. Consider these ideas for your business:
- Pens – Give a pen to each customer at a company event or trade show.
- Mugs – Offer a company mug to your employees.
- Tote bags – Give branded tote bags out at the next trade show you attend.
- Lunch totes – Share an insulated lunch bag with employees who exceed sales goals or as birthday gifts and stuff them with some treats or snacks.
- Caps & Visors – Offer company hats or visors to customers who sign a new contract.
- Stress balls – Gift administrators from your top clients with a stress ball.
While other forms of advertising are contingent on the customer being at the right place, at the right time, promotional products have the exciting ability to be where you can’t be. A consumer can utilize a promotional product at any time. Since consumers use these items to enhance their everyday living, they may be more inclined to gravitate towards your brand. There is a lot to be said about familiarity and the effectiveness of building trust with your customers.
The Promotional Products Association International (PPAI.org) states that promotional products are “advertising that lives on.” PPAI reports that 88% of promotional product recipients remember the name of the advertiser on the products, 85% of the recipients do business with the advertiser on the product, and 83% of people like receiving promotional products. So what are you waiting for?
Signarama will help create the ideal promotional products for your business to help you build a memorable, long-lasting brand. Contact us today to discuss your promotional product ideas!