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Wayfinding Signs

April 10, 2019 6:57 pm

Wayfinding signs not only look great, but they’re also functional! They include room numbers, wall plaques, door decals, ADA compliant, lobby directories and digital kiosks. And, they make it easier for people to get from point A to point B. Did you know that 8 out of 10 people have entered a store that they have never visited before simply based on the quality of its wayfinding sign? If you’re thinking about investing in a new set of wayfinding signs for your business, Signarama is here to help. Here’s what you need to know:

Keep Them Clear

Wayfinding signs need to be eye-catching and easy to see from quite a distance away. That means that they need to be big and bold. It’s also wise to steer clear of fonts that are too arty or flowing. Keep the font simple to ensure enhanced readability.

Keep Them Succinct

Wayfinding signs should only include the most essential information to get your intended message across. Too much writing can make them cluttered and confusing.

Keep Them Uniform

It’s important to keep all wayfinding signage uniform, as this helps people to stay on the right path. They’ll be looking for more signs that look just like the one that they just read, so if your other signs are in a different colour or font, they’ll be easy to miss.

Keep Them Strategically Placed

Wayfinding signs should always be clearly visible. People should never have to look for them – they should be placed in a well-lit, appropriate place. For example, signs directing the way to the bathroom should be placed right at the entrance of your establishment and throughout the different areas of the premises so that the second someone needs to freshen up, they’ll know which way to go immediately.

When it comes to quality wayfinding signs, you can always rely on Signarama to deliver. Contact us now to learn more or to place your order.