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Mobile Signage is Big Business - Marketing on the Move!

February 22, 2018 5:14 am

Vehicle wraps

As media and everything else goes mobile, vehicle wrapping is gaining ground as a creative, cost effective way to optimize advertising and marketing initiatives, expanding your brand visibility wherever you go. Like billboards on wheels, mobile signage such as vehicle wraps are making huge strides in outdoor advertising markets. With advances in printing materials and technology, in the way of larger formats, full color graphics, custom logos and hi-res photographic capabilities, car wraps can be even more effective than billboards, at a fraction of the cost. Don’t have a fleet of vehicles but want more exposure? You can rent mobile ad space from owners of late model automobiles willing to display your message on their cars, vans and trucks.

Vehicle graphics and wraps by the numbers

According to several recent studies conducted by the Outdoor Advertising Association of America:

  • 75% of travelers react positively to vehicle wrap advertising.
  • Mobile advertising reaches 80-85% of the top 100 markets.

Furthermore, a recent American Trucking Association’s study found that:

  • Of the drivers polled, 96% said they notice ads on vehicles. A whopping 98% of study participants believe vehicle graphics produce positive brand images.
  • 96% think vehicle wraps are more effective than billboards. 
  • 75% say they form opinions about a brand from fleet graphics.

Signarama can ensure your vehicle wrap gets noticed. Graphic specialists will design the perfect wrap for your mobile signage so your brand that will impact travelers stuck in rush hour congestion, as well as those rolling through the countryside.

Vinyl vehicle graphics go the distance for many businesses

Custom graphic decals identify and grow your brand, with your company logo, contact info, hours of operation, etc. incorporated into your design. Vinyl decals and custom lettering easily adhere to car, van, or truck doors, generating more exposure for your business while on the job, traveling between jobs and even when your vehicles are parked in view during off hours.

Digitally printed, versatile custom decal car graphics offer permanent, as well as temporary advertising opportunities and can include hi-res photography and full color graphics. Working with a sign shop that can take your vehicle marketing ideas from “what-if” to “wow” is essential.

Signarama’s experienced designers and technicians tailor your message to work with your vehicle’s shape, size and model. After you approve our in-house design or your own design upload, your local Signarama Sign Center experts will produce your customized graphics in house, so turnaround time is fast and painless.

Visit your local shop and work with skilled Signarama technicians to create, design and install your custom vehicle graphics. Designing your decals to go big on vehicles or to work as stickers for business equipment, promotes your brand identity and creates a unified front for your business. Signarama’s vinyl decals can work as great promotional giveaways at trade shows and business conferences.

Speaking of stickers, here’s another idea:

Bumper stickers

Reach out to potential customers with branded bumper stickers that are concise and often humorous micro-mobile marketing tools. Pass your bumper stickers out at a tradeshow, at your business or to friends and family. Since Signarama has no minimum order requirement for bumper stickers, you can order as many or as few as you need. Order just a few to test the waters and then order thousands more when you see an increase in sales and/or service calls or both.

Or perhaps your business might be just right for a magnetized statement.

Branded magnetic signs add more versatility to your mobility
You might find that magnetic car signs are the key to your mobile marketing campaign. If your staff uses several different vehicles at varying times throughout the day, custom designed magnetized logo signs may work best for your business. Magnetic signs can incorporate full color graphics, hi-res images and make a great impact on your business.

Get on the mobile signage marketing train and get moving with vehicle wraps, graphics, custom lettering, magnetic signs, bumper stickers, car toppers and more. Contact us to discuss your design ideas and production options for optimal impact before taking your brand on the road. Mobile marketing is here to stay and consumers dig it. Grow your customer base with more exposure on the highway and around town. Call your local Signarama, they’re experts in vehicle advertising applications.