Banners are one of the least expensive and most effective ways to attract attention to your business or event. Here are some of the reasons why you should consider printed banners to market your next promotion, event, product launch or any other news in your business:
If you have a local business, then you will know exactly where your ideal customers hang out. You can easily hire brand ambassadors or ask a few staff members to erect banners in your region. Choose spots with a lot of foot traffic for the best results.
Want to find out how effective your printed banner campaign was? Ask customers how they heard about your brand or promotion and keep track of people who recall the marketing message from a banner ad.
This may not work for a specific event, but you can easily ‘neutralize’ the content on your banner by avoiding specific dates and prices. That way, you can reuse your banner advertising the next time you have a big promotion.
Create Attention-Grabbing Designs
Printing technology has continued to progress over the years, resulting in life-like, high-quality graphics and imagery. Working with a professional designer and copywriter to create banners that grab the attention can set your company apart from your competition.
In 2019, people have become tired of being ‘sold to’ - we cut out marketing on television and the radio, and we close pop-up ads on websites. Banners are a great, non-intrusive way to get your brand under the attention of your potential clients. You already have prime real estate within your store or your window, so make sure people can read your message while they are browsing the shop or waiting in the queue to pay.